SIOUX FALLS, S.D. (KELO) — Vendor licenses for this year’s Sturgis Motorcycle Rally are up over last year. That includes licenses for sexually oriented performers. Licenses for sexual oriented ...

STURGIS, S.D. (KELO) – Each year, the Strugis Motorcycle Rally brings in a lot of business to not only the town of Sturgis but the surrounding areas of the Black Hills. However, other creators from ...

PIERRE - Sturgis Mayor Maury LaRue says it's impossible to "physically determine" how many people attend the Sturgis motorcycle rally, but that doesn't stop reporters from asking the question every ...

The Sturgis Motorcycle Museum & Hall of Fame proclaimed the 2025 Sturgis Motorcycle Rally the most successful to date. The City of Sturgis reported a 14.1% increase in vehicle traffic, while the ...

If you bring ear plugs to the Sturgis Bike Rally, you’re missing the point. For the 85th anniversary, I was the “Sturgin” in the crowd – a first-time rally-goer. And it was obvious. I didn’t wear ...

Last year's rally was linked to more than 600 COVID-19 infections. While a series of high-profile events have been canceled this week due to the looming threat posed by the delta variant, one that ...

Throughout the 85th Sturgis Motorcycle Rally, Sara Brunsell, general manager of Sturgis Lodge & Suites, kept hearing a wisecrack from her younger guests: There are a lot of old people. Brunsell ...