Successful businesses do not assume that things will work themselves out over time. Instead, business owners and management work to develop a set of long-term goals for where they want their ...

Strategic business plan objectives provide the specific details about what a company's expectations are for meeting their identified goals. While goals are broad, objectives must be clear enough that, ...

Companies that view marketing as an expense as opposed to an investment run the risk of missing out on the opportunity to grow their business, build customer loyalty and strengthen key business ...

First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

As we head into the new decade in a couple of weeks, think before you act – at least a little. Certainly, the more complex and sophisticated your organization, the more complex and sophisticated your ...

Diana Khramina is the Chief of Staff at Gorgias, a series C startup with 280+ employees, and previously a McKinsey consultant. Are you embarking on a strategic planning journey within your startup?

It's that time of year where you are probably planning for next year. The strategic planning process can be as complicated or as simple as you want it to be. For me, I tend towards the more simple and ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

Organized in an easy-to-use and informative manner, the Strategic Plan for the University of Delaware Graduate College establishes key priorities and goals that will help guide the Graduate College’s ...