LeBron James and Cristiano Ronaldo. This legendary crossover excited both the basketball world and soccer world, and there ...

College basketball analyst Bruce Pearl, who reached the Final Four twice as a head coach, appears to have made an enemy in his new gig. Miami (OH) Athletics Director David Saylor recently took to X to ...

As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business forward. By Alex Weprin Senior Editor Amazon has quietly built an advertising ...

The magical March Madness cocktail will now include eight more teams, eight more games and more of one other ingredient, too: beer. Maybe wine, too. The NCAA on Thursday announced a long-expected ...

While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance. The measurement firm said sports accounted for 29.2% of ...