Black Friday, PS5
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Amazon slashed pricing across Sony’s entire PlayStation lineup for Black Friday to offset recent price increases triggered by tariff adjustments. The discounts span DualSense controllers, PlayStation VR2 headsets and consoles themselves, and creates rare opportunities to grab Sony hardware below typical street prices.
NBA 2K26 usually sells for $69.99 on its own and you’re also getting a $100 discount on the PS5 console with the free game. Sony rarely discounts its products this much and bundling a current sports title at no extra cost shows that the company wants to sell a lot during Black Friday.
The PS5 has just celebrated its fifth anniversary, having launched back in November 2020. We don't think anyone would argue that this console generation got off to a flying start — the global pandemic all but annihilated any concrete plans Sony had in place — but it has been a very interesting period for PlayStation and the wider gaming industry.
Since their launch in 2022, PlayStation 5 consoles have managed to stick to their retail price point through every Black Friday and holiday season, frustrating bargain hunters who waited for discounts that never materialized. This year breaks that pattern dramatically as Sony unleashes massive Black Friday deals across their entire ecosystem.
The PS5 Slim with disc drive drops to $449 from $549, while the Digital Edition hits $399 instead of $499, which represents all-time lows that Sony refused to offer during previous holiday seasons. Amazon sweetens the deal further with bundles that include NBA 2K26 at the same $449 price point,
But in the UK, as of the end October, the PS5 still rules supreme. The Game Business (paywalled) reports that despite seeing its year-over-year sales decline by 15%, likely due to price hikes, it’s keeping its nose in front of the Switch 2 and remains the best-selling console of the year in Britain.