Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - even if the logo stays the same ...

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per ...

Sony is set to hand over control of its Bravia TV business to TCL. The plan is they will still be Bravia sets but will no ...

Sony partners with TCL for majority control of Bravia TV production starting 2027, potentially bringing Chinese efficiency to ...

A new, third company will make TVs and more under the Sony and Bravia names.

TCL taking majority control over the Sony TV business, including its iconic Bravia brand, is big business. Here's why it's ...

In a development that's no doubt going to send analysts and fans into a frenzy, Sony today announced that it's ceding ...

Sony will stop making Bravia TVs on its own and hand control of its TV business to TCL under a new joint venture, while ...

While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

TCL is taking majority control of Sony’s TV business in a surprise move that could reshape Bravia pricing, production, and ...

Sony and TCL Are Teaming Up to Make TVs ...