As we settle into spring, beauty’s latest vibe is clear: soft glam is blooming. Think: radiant skin, diffused blush, and a glossy lip that feels more effortless than edited. But don’t confuse this ...

Mascara is a staple in pretty much every makeup routine. But, like many, I’ve always opted for black mascara and it wasn’t until I landed on the right side of TikTok where I discovered the benefits of ...

While loud makeup is still trendy, more celebrities are going for soft glam, here’s why and how to do it. Sculpted brows, dramatic eyeliner, colourful eyeshadow, a ton of glitter, and dazzling ...

Top artists weigh in on their favorites for volume, definition, and length ...

2016-era glam is back on IG and we’re here for it.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. If your TikTok FYP has you convinced that glowing, airbrushed ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." To no one’s surprise, Gabby Thomas understood the Met Gala assignment. The Olympic sprinter stepped onto ...

From dark circles to crow’s feet, shoppers in their 30s, 40s and 70s say this $5 concealer beats the $40 ones that kept creasing on them.

MANY brides spend months, even years, thinking about their dream wedding looks. From the dress, to the flowers, and of course ...