What’s in a name? And what is the power of that name to communicate artistry and prestige? Since antiquity, names have had the power to generate relationships, tying us to people, to places, and also ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Signature tennis shoes start with Hans Nüßlein. Yup, Hans Nüßlein ...