Polestar has teamed up with Swedish composer Lisa Nordström to make its dealerships, referred to as Polestar Spaces, nicer to be in. The composer has prepared four ambient soundtracks that will be ...

If your showroom is an experience, you want it to be a harmonious one, with all aspects combining to strike all the right chords with your customers. Especially in an industry that’s so ...

There’s proof a business’s music choices have a significant impact on the customer experience. In his iconic song, American Pie, writer and singer Don McLean asks, “Can music save your mortal soul?” ...