For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It’s Over." Developed by lead creative agency Doner, the ...
DORAVILLE, Ga., May 21, 2026 /PRNewswire/ -- Serta Simmons Bedding, LLC, one of the world's leading sleep companies, announces the launch of the all-new Serta Perfect Sleeper ® mattress collection, ...
Premium product lines, Birthday In A Box, and new baselogic “Celebrating 25 years of Serta’s iconic counting sheep is not just about nostalgia—it’s a testament to the enduring power of storytelling in ...
Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable consumers no longer needed to count sheep-and ...
At the beginning of 2000 mattress maker Serta International had three advertising goals in mind: increase brand awareness, win consumer loyalty, and entice retailers to stock more of the company's ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SYDNEY, AUSTRALIA: Doner, a full-service ad agency based in Detroit, relies on Fairlight’s ...
For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It’s Over." Developed by lead creative agency Doner, the ...