For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...

Illustration of a laptop with a hand holding a megaphone coming out of the screen and other concepts of influencer marketing and costs. Setting the right influencer marketing budget can be challenging ...

The more I learn about social media, the more I think it's a scourge for society, especially for young people. It's both vacuous and ubiquitous. It's also seemingly addictive. Older teens report being ...

This is read by an automated voice. Please report any issues or inconsistencies here. YouTube brought 300 creators to a Playa Vista event with brands like Lowe’s and Shark Beauty. More than 500,000 ...

YouTube influencers increase player engagement and playtime but often reduce game purchases, especially for story-driven games. A unique event in YouTube’s history, the “Adpocalypse,” allowed ...

In 2025, the journal of Health Communication published a study that was described as a theory-driven content analysis of YouTube videos that focused on promoting mental health among college students.

The Pew-Knight Initiative supports new research on how Americans absorb civic information, form beliefs and identities, and engage in their communities. Pew Research Center is a nonpartisan, ...

When searching for a new recipe or dinner inspiration, social media is often the first go-to. Food content is one of the most popular categories, with food influencers turning everyday ingredients ...

Add Yahoo as a preferred source to see more of our stories on Google. Darko 1981 // Shutterstock Setting the right influencer marketing budget can be challenging, with multiple factors affecting how ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...