So the big surprise is not why, but why now? There is no single answer to this question — but we can look at the factors that have increasingly piled on the pressure for SAP to change direction and ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

*SAP Hybris is a new brand name launched in January 2016 to represent the SAP solutions for customer engagement and commerce as well as the offerings, employees, and business of acquired company ...

Through this acquisition, SAP primarily plans to boost its e-commerce platform and improve its customer experience with proper insight across all its channels. Post acquisition, hybris will operate as ...

During a global press event announcing the completion of SAP’s acquisition of hybris, company executives touted a new term they are using in reference to retail: “OmniCommerce” defines the ...

SAP has released a new version of its SAP Hybris Commerce solution, enabling businesses to offer even more contextual and personalized shopping experiences. The new release of SAP Hybris Commerce ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Enterprise software titan SAP has agreed to buy up e-commerce tech player Hybris, the companies announced ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

German-based SAP has entered into an agreement to acquire Hybris, a Switzerland-based e-commerce solutions provider, the companies announced today. Financial terms of the deal, which is expected to ...