If you’ve recently seen a young white woman on TikTok give you a detailed, Alabama accent–heavy review of her outfit of the day, you’re not alone. “I wore the gray shirt today with this skirt,” says ...

Add Yahoo as a preferred source to see more of our stories on Google. If your For You page looks anything like mine, then it's probably been flooded with nothing but sorority videos for the past two ...

Don’t Let This Flop is released Wednesdays on all audio streaming platforms, including Apple Podcasts, Spotify, Amazon Music, Stitcher and more. Last year, if you spent any time on TikTok, your For ...

Every summer brings in a new batch of University of Alabama sorority hopefuls, eager to start their rush experience and share every detail on TikTok. Bama Rush went mega-viral for the first time back ...

Costumes, props, dancers and hand signs. Oh my. Rush Tok has it all. Last year, #BamaRush swept the country with elaborate, choreographed videos from sororities and diary-like videos of potential new ...

The internet’s favorite programming is back on: #RushTok season is officially upon us. If this is your first time tuning in, “rush” is the informal name for the recruitment process in which college ...

TUSCALOOSA, Ala. — Last week, how could any of us have known the way our hearts would warm to Kendra Scott accessories? Could we imagine a world where we considered, seriously, purchasing the same ...

Hello and welcome back to another edition of Conversations with Karla! In the last edition, we discussed the positive and negative ways social media can affect one’s college experience. This week, I ...

The unofficial second season of the Bama Rush frenzy on TikTok – which follows sorority hopefuls known as “potential new members” at the University of Alabama as they graft for recruitment bids – has ...

Sorority women, like these at George Washington University, become micro-celebrities on TikTok by detailing their experiences during rush. Congressional Quarterly / Contributor/Getty TikTok is a new ...