Modern loyalty programs go beyond points and discounts—they focus on emotional engagement, personalization, and seamless experiences that keep customers coming back. By aligning program design with ...

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Starbucks made some major changes to its long-standing loyalty program last month.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

In March, Starbucks overhauled its loyalty program for the first time in years — replacing a flat points structure with a ...

The retailer’s loyalty program has traditionally focused on immediate benefits, and the addition of points could add another ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

For years, loyalty programs have been touted as a powerful lever for growth, using points, perks and tiered benefits to deepen relationships and increase retention. But many brands are finding that ...

Customers are irate that McDonald's reward program has now been affected by inflation — and it looks to be a permanent change ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a coffee shop in Ranelagh, a neighborhood in south Dublin, where the barista knows my order. Not because ...