Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...

Tucker Matheson is a co-founder and Managing Partner at Markacy, a digital marketing strategy firm headquartered in New York City. It's hard to get through a business day without hearing poor economic ...

Customer retention has become the defining challenge in SaaS. As the industry matures and product categories become saturated, differentiation is no longer about who can ship features fastest; it’s ...

In most cases, business owners must strike a careful balance between client acquisition and client retention. Client acquisition refers to activities that help you attract new customers to the ...

Focus on retention by recognizing that increasing driver hires mainly serves as replacements. Investing in retention strategies is more cost-effective than managing high turnover. Effective ...