Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

The company’s Criteo Engine technology has been effective in retargeting ads and optimizing their pricing and placement, which we think is evidenced by Criteo’s client retention rate of 90% for more ...

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service ...