Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...
As AI tools become faster, smarter, and more accessible, radio stations are exploring new ways to streamline local spot production. But a new study suggests that when creative expertise is removed ...
Be warned. We are about to talk about the thing that is offensive to some radio sellers and especially sales managers. We are about to talk about playing fewer commercials. Maybe you’ve had a similar ...
Radio stations throughout Los Angeles are sharply expanding the amount of airtime devoted to advertising, as a softening ad market is resulting in lower ad rates that requires stations to sell more ...
VATICAN CITY — God will be right back — after this commercial message. Vatican Radio, the official voice of the Roman Catholic Church, has begun airing advertisements for the first time in its nearly ...
Auditing company Media Monitors has signed an agreement with media database firm VMS to provide breaking radio commercials and airplay data in the top 30 U.S. markets, the companies said Friday. VMS ...
This is a bit embarrassing for me to admit, but I think the North Texas Tollway Authority radio commercials are total bangers. One in particular makes me turn up the volume each time I hear it. You ...
BBC Radio has increased its share lead over the commercial radio sector, according to new data. Rajar results for the fourth quarter show a total share for BBC stations at 52.9% against commercial ...
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