Add Yahoo as a preferred source to see more of our stories on Google. The surf brand landscape, like the ocean it revolves around, is an ever-changing arena. And recently, a surge whipped through the ...

Alexis Ren is the new face of lifestyle brand RVCA. The supermodel and wellness influencer teamed up with pro surfer Bettylou Sakura Johnson in Hawaii, where the two focused on enhancing their surfing ...

The Roll With RVCA grassroots surfing project is set for their inaugural event of the series this Sunday in Port Elizabeth. This will be the first of seven such contests that will take place at ...

Orange County’s surf industry is riding into stormy weather. Liberated Brands, an apparel company with an estimated $1.2 billion in annual retail sales, is losing the licenses to design, sell and ...

A wave of change is underway for the world’s largest surf brands. Eighty-four positions were eliminated at Boardriders Wholesale LLC Inc.- the umbrella company that owned Quiksilver, Billabong, Roxy, ...

Costa Mesa-based Rvca Clothing has what all skate and surfwear makers want: serious buzz. Teens from trendsetting Orange County and across the country are raving about the company’s mix of fashion, ...

Another surf industry wipeout is hitting Orange County as Liberated Brands – which held the distribution license for big brands like Billabong, RVCA, Honolua and Volcom – shutters its Costa Mesa ...

The surf brand landscape, like the ocean it revolves around, is an ever-changing arena. And recently, a surge whipped through the OG surf brand lineup, knocking many offboard and astray. Authentic ...