Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...

Walt Whitman wrote, “I am large, I contain multitudes.” In qualitative social science, this applies as both a celebration of what makes us human and as a warning of the limitations of using artificial ...

A group of researchers in health sciences share their experiences using qualitative research methods in a new textbook, Qualitative research: People, practices and phenomena. Published in the ...

AI did more than simply replicate existing methods. By handling both the clustering of themes and their interpretation, AI ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...