Have you noticed that your once bright blonde or polished gray hair has become dull and brassy? There's an easy way to fix it: Say hello to purple shampoo, the secret weapon relied upon by those with ...

We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and tone from Olaplex, Redken, Fanola and more.

If, like me, you've dabbled in a blonde hair colour at some point or other, I'm sure you will know the continual struggle of preserving the high maintenance hue - after all, it's pretty common for ...

9 best purple shampoos 2026, tried and tested on blonde hair - Say goodbye to stubborn warm shades with one of these purple ...

We asked our editors for their top recommendations and honest reviews on color-safe cleansers they’ve used on their locks. We also tapped professional colorists to share shampoos they love to use on ...

If you’ve spent the time and money to get your hair dyed professionally or do it yourself with at-home hair color, chances are you’ll do anything to prolong and preserve your color-treated hair.

“Gray hair can become brittle more quickly because it loses natural oils and pigment, so it will be drier and more vulnerable to damage,” says Rogério Cavalcante, hairstylist, colorist and owner of ...