NEW YORK--(BUSINESS WIRE)--Today, Pure App, the leading dating app for Gen Z seeking open, honest, and safe connections, presents its new campaign “Pleasure is Power” in the US. Prioritizing women’s ...

After her husband rebuffed her offers to experiment with sexting or threesomes and even an open marriage, Sally McCloud* decided to take action. This summer, the 38-year-old woman from New Jersey ...

Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users.