Recently, Puma x Swarovski unveiled a sportswear line that seamlessly marries Puma's renowned minimalist aesthetic with the precision-crafted crystals of Swarovski. The collaboration is a blend of ...

Check out our favorite apparel items included in Puma's Arnold Palmer Collection.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...

Forbes contributors publish independent expert analyses and insights. Timeka Tounsel, Ph.D. is a professor who covers Black representation. Oct 10, 2025, 09:00am EDT Oct 10, 2025, 12:13pm EDT BROOKLYN ...

We’ve selected the most emblematic footwear models from the brand founded by Rudolf Dassler, recently brought under the control of the Chinese sportswear giant Anta.

March 5 (Reuters) - Billionaire Mike Ashley's Frasers has become the second-largest shareholder in sportswear brand Puma ...

The deal would also make Frasers Puma’s second-largest shareholder behind the Pinault family.

Frasers Group, controlled by UK investor Mike Ashley, has built a 5.8% stake in PUMA SE (XTRA:PUM), becoming the sportswear company’s second-largest shareholder. The stake was acquired after a period ...

Frasers Group has become the second company this year to build a stake in the sporting giant.