The lines between content, brand, and performance are blurring. Today's marketing teams are managing distributed stakeholders, real-time feedback and the constant pressure to deliver outstanding work ...

When you start marketing your products, you can compete in multiple ways: quality, price, meeting needs or selling better than the competition. In business-speak, the chief approaches are called ...

Doc has written a number of times about how production printing (statements, invoices, etc.) can be used effectively as a marketing tool. But many marketing types are hesitant to engage in the ...

This is a preview. Log in through your library . Abstract The Holt, Modigliani, Muth, and Simon production scheduling model is extended to incorporate variables reflecting marketing and working ...

From indie movies to massive productions like Marvel’s “Avengers,” all films are developed following specific creative and strategic business guidelines. If you’ve ever wondered how a movie gets made, ...