It is incumbent on health professionals to strongly assert the argument that the use of care as a marketing tactic needs to be more closely examined. Inducements by the pharmaceutical industry to ...

A new marketing tactic is emerging in the pharmaceutical industry — hiring nurses to boost prescription rates, medication adherence and profits, according to a new blog published in Health Affairs.

"Ambassador" is a terrific word, one that implies diplomacy and goodwill. Precede it with "nurse," and it takes on connotations of trust, caring, and advocacy. Even if we don't know what a "nurse ...

Doctors are traditionally recognized as the sources of truth on clinical pathways and medical breakthroughs. Yet, with four times as many RNs in the United States as physicians, a nurse’s role in ...