Sometimes, you find a powerful asset you didn’t even realize you had. Let’s talk about your company’s history, and how it ...

Do you know how to spell “bologna”? I do, thanks to the iconic Oscar Mayer bologna song, a nostalgic TV commercial that is ...

CHICAGO & PITTSBURGH--(BUSINESS WIRE)--In 1974, Oscar Mayer aired “The Bologna song” commercial for the first time, capturing the American zeitgeist and teaching people coast to coast how to spell B-O ...

The first Thanksgiving Day NFL game had a commercial that was a blast from the past, and many were feeling nostalgic on social media. Oscar Mayer had an idea for the Detroit Lions-Chicago Bears game ...

The privately held alcohol marketer is the first company to reveal Big Game ad plans. “My bologna has a first name, it’s O-S-C-A-R.” You probably know the rest—but for those who don’t, Oscar Mayer is ...

Oscar Mayer will give consumers who correctly sing “The Bologna song” from its iconic 1974 ad spot a chance to win an Instacart gift card, per details shared with Marketing Dive. The Kraft Heinz brand ...

Let’s talk about your company’s history, and how it might be an asset you never even realized. Rather than come up with something new, which I guarantee would run a good risk of being lost in the ...