When is the change happening? Consumers can keep collecting points as usual until Feb. 1 next year, when their Optimum and/or Plus points will move to the new program at equal value. (For example, if ...

Loblaw announced Wednesday a new loyalty points program that will bring together Shoppers Drug Mart’s Optimum points with PC Plus program, creating a single, unified rewards system. Starting Feb. 1, ...

Those who redeem Shoppers Optimum points at small amounts get better value Loblaw has kicked off its new PC Optimum program, bringing together two of Canada’s most popular loyalty programs—PC Plus and ...

Customers at Shoppers Drug Mart or any of Loblaw Companies Ltd.’s grocery stores will soon use a new, unified loyalty program that replaces Optimum and PC Plus points. Loblaw will merge the two ...