Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

But one way that advertisers have overcome the low response rates of standard display ad units is to recreate social media content as creative. It’s not a crowded category, notably featuring the ...

In-game banner ads are highly visible to mobile viewers, but very few people remember those ads. While banner ads that appear on the bottom of a smartphone screen are viewable 90% of the time to ...

Google is taking a big step toward becoming an online banner-advertising network as the market for brand ads heats up. Beginning Monday, the search giant will start allowing advertisers to display ads ...

Amazon has come up with more ways to stuff advertising into the Fire TV interface. The Fire TV’s top feature carousel, which until now has only promoted streaming video content, will soon show ads for ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Adknowledge, an online advertising outfit based in Kansas City, Mo., ...