Nationwide Insurance's depressing Super Bowl ad generated so much backlash Sunday that the company issued a late-night statement explaining that the spot — which featured a young boy who turns out to ...

In a press statement, the Columbus, Ohio-based company defended its ad, stating its intent was to inform the public about the prevalence of preventable accidents. "The sole purpose of this message was ...

Its statement comes as Twitter reacted in confusion and fury over an ad that was jarring and depressing. By Abid Rahman Nationwide’s buzzkill ad about a boy talking about all the things he’ll never ...

Now that the Super Bowl is over and you’ve reconciled your feelings with the last 20 seconds of the game, are you still thinking about the dead kid from Nationwide’s depressing commercial? Good!