You finally have a name you don’t hate. You’ve said it out loud to friends, typed it into a pitch deck, and maybe even ...

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Naming a brand may be one of the most complex things you ever do. What you decide can directly impact how well a market responds to a specific product or service and can greatly lead to either the ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

A business name not only represents the company's mission and values but also plays a significant role in how it is perceived by its target audience. Recognizing the challenges that entrepreneurs and ...

Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business ...