When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

Sunday is National Ice Cream Day and to celebrate, Green Country’s newest ice cream truck Mister Softee joined News On 6 Sunday morning to talk about the truck and to taste some ice cream! TULSA, Okla ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...

You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app shows the locations of dozens of trucks across 18 states. Originally launched ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

A South Jersey-based ice cream giant is looking for anything but soft serve justice as it battles to protect its trademark from a fleet of faux ice cream trucks. Iconic ice cream truck company Mister ...

NEW YORK -- When you hear their trademark music and instantly you know a Mister Softee ice cream truck is heading your way. But, the company is now suing a rival ice cream truck in Queens for ...