From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

In the world of American fishing, bass is king. While largemouth may be the more sought after variety, the smallmouth bass ...

The right musky reels are critical pieces to landing the so-called fish of 10,000 casts. These powerful, toothy fish leave anglers questioning their every decision. While muskies aren’t known for ...

The thought "You never know what you might find for sale on eBay" is never truer than when it comes to fishing lures. I had a blast looking through all the lures, new and old, plain and bizarre, that ...

Husky wooden musky lures like these from Fretthold Baits were show-stoppers for folks visiting the recent Musky Expo in Celoron. Folks asked about what, how, why, and where to fish for secrets to ...

Are muskies the fish of 10,000 casts? Not if you gather a selection of key lures and keep one of them in the water at all times. And a positive attitude helps keep you casting through the slow times.