Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. As The Conversation reported, H&M ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

Fashion is the art of the novel, the surprising, and the never-before-seen. And now the catwalk has a range of new stars who aren't flesh and blood but are a product of codes and algorithms. Who are ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

Google, ever eager to lean into generative AI, is launching a new shopping feature that shows clothes on a lineup of real-life fashion models. A part of a wide range of updates to Google Shopping ...

An ad from UK fashion brand Next has been banned because the model’s pose, styling, and camera angle made it look like she was “unhealthily thin.” In its review, initiated by a single complaint last ...

Golf clothing is well … golf clothing. Model/actor Dara Tomanovich became a huge fan of the sport but didn’t have a lot of love for the attire. That’s when she decided that instead of trying to make ...