Steph Curry Signs New Sneaker Deal with Li-Ning

After wearing Nike, Jordan Brand, Adidas, and more throughout the season, Curry finally has a new sneaker deal.

Steph Curry's $400M Li-Ning deal redefines the sports business empire

Golden State Warriors superstar Stephen Curry has officially ended the most high-profile sneaker free agency in modern NBA ...

De’Aaron Fox Stays Quiet on Relationship With Steph Curry’s Brand

San Antonio Spurs star De’Aaron Fox has been one of the NBA’s most recognizable faces during the Finals; however, his ...
Athlon Sports

Warriors Facing Potential Season-Ending Steph Curry Decision After Friday’s Announcement

Steph Curry has been working hard behind the scenes to get himself back to full strength. The 6-foot-2 point guard has been out of action since Jan. 30 due to a lingering knee injury, and there’s no ...
Athlon Sports

Steph Curry Sends Message After Damion Lee’s Retirement Decision

Golden State Warriors superstar Stephen Curry made sure to honor his brother-in-law and former teammate Damion Lee following his retirement. The 33-year-old officially announced his retirement from ...
Retail Dive

Steph Curry trades Under Armour partnership for a deal with Li-Ning

The NBA star broke ties with his former partner in November and will now focus on growing the Curry Brand under a Chinese ...
National Basketball Association

The Athletic: Steph Curry, Kevin Durant and the question of how it all ends

With another postseason here, Steph Curry and Kevin Durant aren't just chasing wins, they are also chasing the closing window of an era. Nick Friedell, The Athletic Kevin Durant’s and Steph Curry’s ...