You might assume bag charms are for kids, but think again! Ever since luxury fashion brands embraced the fun novelty keyring charm, their popularity has skyrocketed with grown-ups and let's not forget ...

and the trend shows no signs of fading anytime soon. Whether it’s the whimsical Jellycats or the trendy Crybaby from Pop Mart, bag charms continue to captivate fashion lovers everywhere. Once ...

People are now ditching the ‘minimalist’ bag trend and looking to ‘Jane Birkinify’ their bags instead. For those that don’t know, ‘Jane Birkinifying’ a bag involves personalising it with a culmination ...