Thirteen years after launching Everlane, founder Michael Preysman has launched a new company called Magna. The DTC sports beverage company, which launched yesterday, looks to tap into consumer habits ...
The founder of Everlane is launching a new sports beverage brand to tap into Gen Z’s health obsession Move over, Gatorade. Michael Preysman’s new venture, Magna, is a magnesium-based beverage brand.