Tequila defied 2025’s global spirits slump—but a bitter fight over “additive‑free” labels shook the industry to its core.

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.

Ever wondered why Kendall Jenner's fast-growing tequila brand, 818 Tequila, isn't made in the United States? She named it after the area code of her home in Calabasas, California, but the alcoholic ...

Tequila has become increasingly popular across the United States over the past decade, and there has been an influx of Mexico-made tequila brands hitting shelves of our favorite liquor stores. Still, ...

Tequila being poured into a shot glass. - Igorr1/Getty Images Although tequila may be legally bound to Mexico, your margaritas or palomas might actually hit harder north of the border. The reason for ...

Tequila, the quintessentially Mexican spirit, has firmly cemented itself in the hearts of American consumers. Amid a ...

More than tequila: the untold story of love, resilience, and purpose fueling the rise of Señor Rio in Los Angeles. When ...

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most... 'Tequila Wars' tells story of José Cuervo and Mexico's ...