“Tech has always been good at making familiar ideas feel like breakthroughs, and marketing is just the latest one,” writes ...

Increasingly, senior execs from large tech and CPG companies are opting for jobs in smaller firms focused strongly on purpose, where their expertise can significantly impact the company and the planet ...

Anticipating the future is crucial for small business success. But it may be especially challenging this year since there are so many innovations and potential changes in areas like community building ...

Opinions expressed by Digital Journal contributors are their own. In the crowded arena of MarTech, one startup is causing waves, and LinkedIn is buzzing. Blings, co-founded by COO Yosef Peterseil, is ...

Virgin Australia has created a new marketing leadership role focused on bridging the gap between marketing and technology as ...

Get back to making marketing that moves product by talking to people.

On Tuesday, self-styled "martech innovator" Snappy Kraken officially announced the launch of its Smart Growth Suite, a platform designed to streamline lead conversion and simplify marketing workflows.

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing ...

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand ...

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in ...

When the publisher Books of Discovery wanted a new way to empower educators and students with its manual-therapy textbooks, the company saw an opportunity in the form of augmented reality. By ...

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...