Experiential retail isn't always easy to get right. Today's shoppers have seen way too many activations to get won over easily. So for the M&M's stores -- just seven in the world -- the recipe comes ...

M&M’s is introducing a new character for the first time in a decade, but you probably won’t see the new hue in your next bag of regular peanut M&M’s. Joining the iconic M&M’s crew is a new Purple ...

Mars has introduced its first new M&M character in more than a decade. The new purple "spokescandy" is a peanut M&M designed to represent acceptance and inclusivity, the brand's parent company Mars ...

Stephen Graham of 'Adolescence' says research took its co-writer down 'a lot of dark holes' ...