Born in 1873 and loved by everyone from Hailey Bieber to Patti Smith, this is the story of the first and original jean They’ve been worn by a cowgirl poet, an astronaut, a bull rider, and too many ...

Contributing Correspondent, "CBS News Sunday Morning" Serena Altschul is a CBS News contributing correspondent and a contributor for "CBS News Sunday Morning." At the Eureka Innovation Lab in San ...

Levi’s is celebrating 150 years of its classic 501 silhouette with a new campaign telling the true story of hundreds of departed people who requested to be buried in their 501 jeans. The story of the ...

When you toss an aluminum can or a cardboard box into your recycling bin, it will (hopefully) eventually become something new. What would it take to do the same with clothing? For a decade, the ...

The Levi’s® 501® is one of the most enduring style icons and only gets better with time. Since its creation in 1873, wearers have found countless ways to make the Levi’s® 501® their own – a testament ...

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