The privately held Danish company outperformed the overall toy market last year thanks to its smart portfolio growth and even smarter supply chain. Everything from global turmoil to inflation has ...

Kidults, get ready to throw even more money at LEGO. If you're a Nintendo fan at least. The LEGO Group made a pair of big ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

The bold collaboration between the two brands brings Lego bricks to life as wearable clogs, and we put them to the test.

Leveling up its Super Mario line-up, the brand introduces the first-ever large-scale, interactive brick recreation of the ...

Lego‘s $1B Chesterfield facility is nearly 35% complete as of Wednesday Lego has hired about 500 employees for the facility and expects to hire 1,760 over 10 years Company also will build $366M ...

A vibrant design and thoughtfully curated breakout areas make for a space that reflects the fun of Lego. Read more at ...

The LEGO Group has officially unveiled the LEGO Ideas Tintin Moon Rocket building kit which is inspired by Hergé’s classic ...

Six years after revealing the first batch of Lego Super Mario sets, Nintendo and The Lego Group are finally giving fans what they want: Super Mario minifigures. On Tuesday, March 10 (aka, Mario Day), ...

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

When it comes out later this year, the most creative new set of Lego bricks won’t be available in stores or from any traditional retailer. The only place you’ll be able to find it is in a classroom.