The Chosun Ilbo on MSN
Women opt for men’s salons, affordable perms amid rising costs
A homemaker in her 40s, Kim from Hwaseong, Gyeonggi Province, has been visiting a nearby men’s cut-focused franchise hair ...
The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...
Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style. When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment ...
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