Parent company Kraft Heinz is trying to reverse slumping sales by modernizing many of its legacy brands.

Available in 3 nostalgic flavors, they will help you 'stay refreshed and replenished' without sacrificing flavor.

Kool-Aid reinvents its iconic image by launching sugar-free hydration mixes with essential electrolytes to appeal to modern, health-conscious consumers.

Kool-Aid has launched its first hydration-focused electrolyte powder drink mix, marking a shift toward functional beverages while keeping its nostalgic flavors. Available in Grape, Tropical Punch, and ...

Kraft Foods has revamped the Kool-Aid Man as part of a marketing push for its new Kool-Aid Liquid drink mix.