On January 1, 2021, Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get started on Jaguar’s infamous rebrand that was all over the internet at the ...

Here's how it may have gone down: You came to a stoplight. Your eyes wandered until they landed on the vehicle ahead of you. Because most SUVs and cars look the same today, you looked mindlessly at it ...