B and T

Yahoo7 Launches Interscroller Ad Format To Politely Display Ads

Yahoo7 has launched the new Interscroller ad format, together with Celtra, a HTML5 creative and analytics platform for display and video advertising. The new mobile advertising format will be ...
B and T

Yahoo7 Launches Market-First Mobile Interscroller With Haptic Feedback Ad Format

In an Australian first, Yahoo7 has today launched, Mobile Interscroller with Haptic Feedback, a new mobile advertising format for Android together with Celtra, a HTML5 creative and analytics platform ...
EDN

Celtra Continues to Transform Brand Display Advertising – Launches Interscroller in U.S. and Expands Ad Format to Desktop

As the lines between desktop and mobile continue to blur, and users grow more accustomed to mobile experiences and demanding they be translated across screens, innovative solutions such as ...
Marketing Dive

Marriott captures 3x ad engagement with nonintrusive programmatic units

SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly ...