In this modern world and age where technological advances in communications are readily available to consumers, many expect to interact with businesses and organizations in different ways that they ...

Maximizing cross channel marketing is more important than ever. But integrating elements such as web, email, point of sale, search and more can be a challenge. A recent survey by marketing firm Signal ...

Despite being lumped together under the social media banner, not all social sites are the same, a difference that is reflected in how social media is used by marketers. In May 2013 Michael A. Stelzner ...

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Consider the various online channels you use regularly to boost your business. Do you know which ones yield the highest return? The following infographic by Conductor highlights which channel (among ...

Over three quarters (79 per cent) of B2B marketers believe that social media is an effective channel for marketing, research from Omobono has found. 38 per cent of those surveyed in the research, ...