ITV has refreshed the branding across all of its six linear channels ahead of the launch of new streaming service ITVX next month. According to the broadcaster, the new branding “turns streaming ...

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ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...

ITV will launch a brand new set of channel idents on November 1st to coincide with the launch of its new channel, ITV3. ITV1 has used the existing idents, featuring celebrities from the channel, for ...

Grampian and Scottish TV stations will both be rebranded to come closer in line with the national ITV1 look, parent company SMG has announced. New idents featuring personalities from both stations' ...