Självständig–or “independent” in Swedish–wants you to live how you want. “Is it a pillow?” Ikea asks. “Maybe it’s a pillow.” [Photo: Ikea] Ikea’s latest, limited edition Självständig collection (which ...
NEW YORK — Fans mobbed the opening last week of build-it-yourself furniture chain Ikea’s first New York City store, but the fervor masks shoppers’ underlying frugality. Even the most loyal followers ...
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