Cutting through the noise is Ikea's new campaign, celebrating the intimate moments of life in its understated yet heartfelt ...

IKEA is coming to London's Oxford Street, and it's made its presence known via its iconic giant blue tote bag, which is covering the scaffolding on its new site. It certainly beats the usual 'coming ...

Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a ...

Ikea advertises a product launch with images that are very reminiscent of Apple's brand – including the name. Cupertino's ...

In its new wellness-centred initiative, Ikea UAE encourages customers to ditch their nightly scrolling habits by letting ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. I give Ikea credit for having a brand idea, taking chances with ...

As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers ...

The award recognises advertisers who have distinguished themselves for inspiring innovative marketing of their products, embracing and encouraging creative work produced by their agencies. Ikea won ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.

Summer was approaching in southern Sweden, but in a small town deep in the forest, the scene was already set for Christmas. Inside a studio spanning more than 8,600 square feet was a room decked out ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.