Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cary Lawrence, CEO of customer data and ...
What Is Customer Acquisition Cost? CAC is the cost of acquiring a new customer for a business and typically includes marketing expenses to get a customer to complete a purchase for your product. These ...
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