Are you someone who enjoys taking paid surveys, but you really don't feel that they pay enough to be worth the time? If so, then you may want to think about participating in some focus groups instead.

What happens when you bring real users into the room before launching a product or redesigning a brand? We recently conducted three usability-focused group sessions—one for a major real estate ...

A modern organization has several responsibilities. It should, of course, produce products or services people want to buy so they can make a profit and return value to shareholders. But it also needs ...

Pew Research Center created and designed this focus groups plan to understand the experiences and perspectives of Asians living with economic hardship in the United States. The analysis presented in ...

To shape its new show about life in the Roman Army, the British Museum put questions to members of the public. Other institutions are also using the same technique. By Alex Marshall Reporting from ...

Shelly Freyn (standing), associate professor of marketing in the Alfred University College of Business, leads a mock focus group in which Alfred State College marketing and business students served as ...