Storytelling remains as fundamental to public relations as creativity is to advertising. It’s the beating heart of our ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like many of you, I had never heard the name Edward Bernays, which is surprising, given how ...

CU Boulder’s Department of Advertising, Public Relations and Design prepares you to be a leader in our ever-changing information society. Join a cohort of graduate students who are working to tell ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...